What is the geographic scope of its product and services? Considering Chinese consumer characteristic, what is the best market segmentation for Teflon to penetrate China market? Cost – Managers at Stainmaster Dupont can use value innovation to overcome limitations suggested by Michael Porter management guru, strategy guru in his value cost trade-off as part of competition based strategy. They focused on the company that provides material at the best price. The first initial joint work is with Tefal, a French company specialized in cookware.

They were the leading manufacturer of manmade fibres in the world. DuPont Technology, Teflon, being applied to a pot and pan for cookware. Coggle requires JavaScript to display documents. It is called Blue Ocean Strategy BOS because it provides managers a toolbox to create, identify uncontested market space instead of competing in the prevalent market with cut throat competition and decreasing margins. As carpet mills are the important customers to DuPont, they need to retain them.

To know what products or services Stainmaster Dupont is in?

Case Study: DuPont Teflon: China Brand Strategy Raisha Shadrina |…

StainMaster – Blue Ocean Strategy Blue Ocean University has network of world-class strategy experts and practitioners who help organizations build and sustain enterprise Blue Ocean strategy solutions capabilities. The parameters like color and texture are the factors that differ in the carpets.

Teflon non-stick technology comes as an answer from customer demand for an easy cook and easy cleaning pan. There are 50 companies, which employed more than 19, people in 14 countries of Europe.

It can directly deal with the customers.

dupont stainmaster case study

Withdraw marketing development support from local cookware manufacturers-ending results of non-stick cookware manufacturers. Ivey Case Study, Ivey Publishing: Factors that are leading to Red Ocean of bloody competition – Accelerated technological innovations and advances dupoont improving industrial productivity, enabling suppliers to manufacture vast array of products and services. If you contact us after hours, we’ll get back to you in 24 hours or less. In the first stage, they offer product variance based on the thickness of the coating system cater to different customer demand.


Customers are not satisfied with the product information. Create Which factors needs to be created by the Stainmaster Dupont that had never been offered by competitors in the industry.

dupont stainmaster case study

Which are the factors that Stainmaster Dupont can eliminate that players in industryname industry has long competed on? If you need this or any other sample, we can send it to you via email.

dupont stainmaster case study

The four actions of Stainmaster Dupont strategy canvas should be sstudy toward enforcing these critical qualities. Implement the above mentioned steps for three months and find the sales growth.

Collaborative Mind Maps

We use cookies to give you the best experience possible. Provide catalogues to studh customers for better awareness of the product, whether it is retailer, wholesaler or final end user.

Later on collaborate with the mills in that location and train the wholesalers and retailers about the product and give them the full information along with the catalogues.

Blue Ocean University has network of world-class strategy experts and practitioners who help organizations build and sustain enterprise Blue Ocean strategy solutions capabilities.

Many companied executed the same formulae by giving low quality material at lower prices. Four Critical Factors that Managers at Stainmaster Dupont can use for Value Innovation are – Buyer Utility – It underlines the core values, features or utility Stainmaster Dupont’s products or services deliver to the casee.


DuPont is a global industrial company based in the U. Monitor the satisfaction of the customer by conducting surveys. Value Innovation puts equal emphasis on both Value and Innovation. Provide a portal for the customers to choose their own color and design according to their choices by collaborating with mills. In a relatively short period, DuPont innovates stain-proof carpeting, filling its nylon-fiber capacity and increasing profits significantly.

In the current business environmentRed Ocean is often defined as a competitive environment where industry boundaries are clearly defined, and existing and new players are trying to out-perform each other using Value-Cost Trade Off.

Solved Blue Ocean : StainMaster Strategy Case Study Solution

PTFE is used as a non-stick coating for pans and other cookware. Lancer Gallery How and why do shopping centres differ? Sorry, but copying text is forbidden on this website!

Raise Which factors need to be improved well above the industry standards to provide enhanced value to the customers? Provide better customer care services by training the retailers and wholesalers. These three characteristics serve as an initial litmus test of the commercial viability of blue ocean ideas.

What is a value curve?